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Shivangi G.

Drip Capital

Drip Capital

simplifying trade finance for
Indian SMEs to accelerate their dreams

The Project

The Project

Drip Capital is a trade finance company that aims to supports Indian SME exporter's dreams and long-term growth with fast approvals and minimal paperwork. The brand seeks to raise awareness about their unique financial product with a professional, friendly, and trustworthy image.

Drip Capital is a trade finance company that aims to supports Indian SME exporter's dreams and long-term growth with fast approvals and minimal paperwork. The brand seeks to raise awareness about their unique financial product with a professional, friendly, and trustworthy image.

Brand Concept

& Identity

Brand Concept

& Identity

Brand
Story & Guide

Brand
Story & Guide

Design Language

Design Language

Identity

Identity

Identity

The interest rates and risks involved are the core elements in the trade finance industry therefore, the percentage provides a significant insight and becomes an important visual of the wordmark.

The identity portrays that the company stands for factoring, finance and global business growth with a warm yet serious personality.

Primary Colours

Primary Colours

Noble Purple

RGB: 50.45.89
CMYK: 90.90.36.29
PANTONE 669 C

Wealthy Green

RGB: 115.198.156
CMYK: 55.0.50.0
PANTONE 346 C

Accent Colour

Optimist Orange

RGB: 240.78.55
CMYK: 00.85.85.00
PANTONE 7417 C

You know?

Drip Capital has raised a total funding of $85.1M over 12 rounds (as of Oct, 2023).

The company is backed by investors like TI Platform, Accel Partners, Sequoia Capital, Wing VC, and Y Combinator.

Source: Tracxn

Source: Tracxn

Brand Fonts

Brand Fonts

Brand Fonts

Montserrat

Montserrat

Montserrat

“Our mission is to level the playing field for small businesses in emerging markets and to finance
their international trade at the click of a button”

“Our mission is to level the playing field for small businesses in emerging markets and to finance their international trade at the click of a button”

Lato

Lato

Lato

Neil and PushkaR, CO-FOUNDERS

Neil and PushkaR, CO-FOUNDERS

Brand Icon Set

SIMPLE

“Shivangi’s involved process brought out a creative direction that fit really well with our values and market.”

“Shivangi’s involved process brought out a creative direction that fit really well with our values and market.”

TEJ MULGAONKAR

HEAD OF PRODUCT & TECH

TEJ MULGAONKAR

HEAD OF PRODUCT & TECH

Design Language

Design Language

ANGLE APPLICATION

ANGLE APPLICATION

COLOUR DOMINANCE IN DESIGNS

COLOUR DOMINANCE IN DESIGNS

The dominance of primary colors communicates different impressions tailored to each stakeholder's preferences and comfort.

The dominance of primary colors communicates different impressions tailored to each stakeholder's preferences and comfort.

Serious

Professional

Confident

Ambitious

Serious

Professional

Confident

Ambitious

FOR INVESTORS

FOR INVESTORS

FOR EXPORTERS

FOR EXPORTERS

Friendly

Warm

Approachable

Different

Friendly

Warm

Approachable

Different

More Projects

services

BRANDING

USER FLOWS

PROTOTYPING

USER INTERFACE

IDENTITY DESIGN

GRAPHIC DESIGN

USER EXPERIENCE

INFO ARCHITECTURE

Storytelling

create stronger bonds

with your users

© 2024 SHIVANGI GARG

services

BRANDING

USER FLOWS

PROTOTYPING

USER INTERFACE

IDENTITY DESIGN

GRAPHIC DESIGN

USER EXPERIENCE

INFO ARCHITECTURE

Storytelling

create stronger bonds

with your users

© 2024 SHIVANGI GARG

services

BRANDING

USER FLOWS

PROTOTYPING

USER INTERFACE

IDENTITY DESIGN

GRAPHIC DESIGN

USER EXPERIENCE

INFO ARCHITECTURE

Storytelling

create stronger bonds

with your users

© 2024 SHIVANGI GARG